The course is ideal for sales professionals, business development officers, account managers, entrepreneurs, customer success specialists, and anyone responsible for client engagement or revenue generation. It is suitable for beginners and experienced sellers who want to transition from transactional selling to a more strategic, value-driven sales approach.

Participants will learn how to conduct effective discovery conversations, identify customer pain points, articulate value propositions, deliver tailored solutions, negotiate confidently, handle objections, and close sales using consultative methods. The course also develops active listening skills, emotional intelligence, questioning techniques, and long-term client relationship management.

The course covers frameworks such as SPIN Selling, Solution Selling, Challenger techniques, value-mapping, and decision-maker analysis. Learners also explore sales pipelines, CRM tools, needs-assessment templates, customer journey mapping, qualification models, and storytelling techniques that strengthen value-based presentations.

Consultative selling is one of the most in-demand sales skill sets. Completing this course improves your ability to close complex deals, increase customer loyalty, shorten sales cycles, and deliver higher-value solutions. Whether you’re in B2B or B2C sales, these skills enhance credibility, boost revenue, and position you as a trusted advisor rather than just a salesperson.